Ask for reviews at the right time
Collecting more reviews and ratings is one of the most effective ways a shop owner can boost visibility and build trust with new customers. In today’s world, most buyers check online feedback before making a decision. Yet, many shops struggle to gather enough reviews, often because they do not ask at the right moment or make it easy for customers to share their experience.
The best time to ask for a review is when a customer’s experience is still fresh and positive. This could be just after a purchase, while handing over a product, or at the end of a service. Making the request personal and genuine increases your chances of a response. For example:
- When a customer is smiling or expressing satisfaction, simply say, “If you enjoyed your visit, we’d love it if you could share your feedback online.”
- Hand over a small card or receipt with a printed QR code that leads straight to your review page, so they have a quick way to access it.
- Thank them for their support as you invite feedback, making sure the conversation feels natural and not forced.
- If you run a service-based shop, like a bike repair or hair salon, consider following up with a polite message or email after their visit, expressing gratitude and including a direct link to your review page.
- For regulars, mention that their opinion helps your shop improve, showing that you truly value their thoughts.
Make it easy for customers to leave reviews
Convenience is key when it comes to encouraging customers to leave a review. Even happy customers can be put off if the process is too long or complicated. Shops that make the review process as simple as possible see the best results.
Technology can play a big part here, turning what could be an awkward favour into a quick, everyday task for your customers. Consider these approaches:
- Place QR codes in visible spots, such as near the till, on doors, or on takeaway packaging, so customers can scan and leave a review in seconds.
- Add direct review links in digital receipts, order confirmation emails, or WhatsApp follow-ups, making it easy for online shoppers as well.
- If possible, have a tablet available at the counter with the review page open, so satisfied customers can write feedback before leaving the shop.
- For businesses with loyalty programmes, include gentle reminders about the benefits of sharing experiences, as loyal customers are often happy to help.
- Make sure instructions are clear and simple, avoiding complicated steps or the need to search for your business online.
- You can also use tools like Helpix to create a smart QR code that connects to an assistant set up with your own instructions. When customers scan the code, the assistant can answer their questions, provide helpful information, or invite them to leave feedback. This keeps the whole experience easy, friendly, and tailored to your business.
Build a culture that values feedback
Once you start receiving reviews, it’s important to show your appreciation and build a culture where feedback is valued. Reviews are not just about ratings; they are a way to engage with your community, learn what works, and address any concerns.
Responding to reviews, sharing them, and involving your team can help turn occasional feedback into a steady stream of valuable insights. Here’s how you can nurture this culture:
- Always reply to reviews, whether they are positive or negative, to show customers that their opinions matter.
- Publicly thank customers for their feedback, either in person during their next visit or by replying online, which also encourages others to participate.
- Regularly share positive reviews on your social media channels or display them in your shop as testimonials, which boosts confidence for new customers.
- Encourage your staff to ask for feedback as part of their regular customer service routine, making it a natural and ongoing process.
- Use the feedback you receive to improve your offerings and highlight these improvements to your customers, so they see their opinions make a difference.
Building trust with your customers starts with listening to their experiences. When you make it simple for people to share their feedback, you show that you value their opinions and are committed to improving.
A smooth review process not only brings in more honest feedback but also helps your business stand out, attract new customers, and grow stronger every day. Make it easy, and you will quickly see the difference it can make.
